Role

Instagram approached our team with an exciting challenge—to construct a visionary Creator Academy that would empower aspiring creators to unlock their full potential. Instead of merely developing a curriculum, we envisioned and built something extraordinary: Creator Lab. Serving as a dynamic community, Creator Lab curated a select roster of esteemed creators who fearlessly delved into a tapestry of empathetic topics, immersing aspiring creators in captivating narratives. With meticulous precision, our team expertly crafted and managed the creator roster, orchestrating personalized briefs for each luminary, masterfully directing content capture in virtual realms, and seamlessly navigating the intricacies of post-editing, delivering a transformative experience for all involved.

My role was that of a designer, art director, animator and editor all rolled into one and it opened me up to the large variety of creative roles that interest me.

Tools used