This is a rebrand of Eurovision's Disney-esque logo and branding. The strategy is to make the contest seem more like a music festival rather than a reality show in order to appeal to its increasing younger viewers. The new logo embodies the historic essence of the contest: harmony. Yet the characters remain distinct to show each participating country's unique culture.
Client:Eurovision Song Contest
Instagram stories would link to a Spotify playlist with live updates, where each stream would count as a percentage of the total votes.