Role

Indian Motorcycle aimed to expand its reach by captivating a younger community and challenging prevailing stereotypes. Going beyond the traditional perception of bikers, this conceptual endeavor reimagined the 'typical rider,' inspiring individuals to embrace a dynamic lifestyle that harmoniously blends their passion for motorcycles with their distinct identities. Through meticulously crafted campaigns and thoughtfully constructed messaging, the power of design was harnessed to redefine the narrative within the motorcycling realm—one that celebrates individuality, nurtures inclusivity, and kindles an insatiable thirst for exploration on two wheels. [This project is a fictitious scenario, completed as a part of SCAD's Art Direction and Brand Strategy class projects.]

I played a role in ideating and implementing innovative design strategies, collaborating with fellow students to effectively communicate Indian Motorcycle's vision through captivating visuals, animations and strategic brand positioning.

Tools used